Best Practices

Email can be a very personal and interactive medium. A marketing tool with the power to rapidly ramp up your revenues and build brand value. But the opposite is also true.

Expected Practices

ConnectPop takes a broad view that goes beyond email best practices and even beyond expected practices to bring you the best email marketing results in the short- and long-term.

Get your messages thru, get noticed, make sales, and build your brand value the right way. Let ConnectPop put email best practices to work for you.

Relational Practices

In today's email marketing arena with overflowing inboxes, the best practice for success is to foster genuine relationships with your subscribers and develop long-term email brand value.

Engage ConnectPop to deliver relevant and entertaining content, points of compelling interaction such as surveys and contests, and exclusive email offers to your subscribers and go beyond best practices to the practices that will bring you long-term success.

Basic Steps to Practice

Here are some of the essential best practices for any email program. Success begins when you build upon these steps, then move to the practices mentioned above.

1. Opt-In Review

ConnectPop will provide a comprehensive review of your opt-in history, current practices and future requirements to optimize anti-spam compliance, improve results and reduce costs.

2. Spam Filter Avoidance

Spam filters used by internet service providers and individuals continue to produce a high percentage of false positives. This means your emails can be deleted without arriving or go straight into a junk or bulk mail folder without careful consideration.

For example, words such as 'Free', '$$$', 'Save', 'Discount', etc in either the subject line or the content of your email can be a ticket to a black hole. But there is more to it than that.

ConnectPop will make sure your emails don't get flagged as spam and deleted before they even get to your subscribers.

3. Open and Click-Thru Rate Maximization

ConnectPop brings you the expertise needed to get the open and click exposure you want. Not just thru expertise, but thru a commitment to continuously test, re-test, and optimize every single campaign.

4. Subscription Management

Opting subscribers into your lists is just the beginning. After that, user-directed subscription management that is consistent and reliable is critical. ConnectPop is dedicated to managing subscribers beyond minimum expectations.

5. HTML Testing

ConnectPop recognizes the importance of testing of every template against various email applications to ensure the look and feel is correct.

6. Setting and Meeting Expectations

One of the least understood and least employed best practices is to properly set and consistently meet the expectations of subscribers. ConnectPop knows that any subscriber only agrees to opt-in to what they are expecting to receive. And if they do not know exactly what to expect, it is less likely they will sign up and less likely you will meet their expectations if they do.

7. Industry Relations and Legal Compliance

ConnectPop is fully committed to abiding by the legal requirements of email marketing in various jurisdictions. Likewise, with cultivating practical, working relationships with important industry players such as ISPs and anti-spam watchdogs.

Get the ConnectPop EMA Advantage Tel: 250.294.2525 connect@connectpop.com

Full-Service Email Marketing

• Technology Solutions, PLUS
• Program Development
• Campaign Execution
• Metrics and Analysis
• Message and Content Creation
• Business Development
• Unique Performance Model

At ConnectPop, your success determines our success.