Services: The EMA Advantage

What do you get when you outsource your email program to ConnectPop email marketing agency (EMA)?

You can develop a profitable email marketing program from scratch or optimize existing efforts quicker, for less cost, and at lower risk.

How? By combining the technology solutions of a typical email service provider (ESP), with the expertise of an ad agency, and the linked interest of a strategic business partner.

Check out the ConnectPop EMA Advantage for:

Technology Solutions

Acting as your EMA, ConnectPop leverages the services of established technology partners to bring you standardized email marketing tools. More on technology solutions ...

Program Development

Whether you need to start a new email program or build-out an existing program to be more effective and profitable, ConnectPop will help you:

• Establish a governance model
• Develop your email policy
• Generate a sales and marketing strategy
• Ensure Best Practices not just for legal statute compliance, but subscriber satisfaction and maximum profits. More on best practices ...

Campaign Execution

Whether you want to keep your finger over the Send button or let us take the reins, ConnectPop can:

• Plan and execute your campaigns
• Integrate your email program with your overall sales and marketing strategy
• Set up effective response management
• Reduce your cost per email sent
• Test and optimize your results

Metrics and Analysis

Get interpretation of your results that goes beyond discussion of aggregate data, lets you take the most profitable action and optimize performance to protect your brand and avoid pitfalls. ConnectPop can:

• Streamline your reporting and analysis
• Provide drill-down detail reports and performance analytics
• Provide expert interpretation of what your statistics really mean and what to do about it

Message and Content Creation

One of the most critical and often overlooked aspects of a successful email program is message and content creation. Let ConnectPop:

• Refine your brand, product and campaign messaging
• Generate relevant, entertaining, and compelling content such as articles, contests, surveys, news bites and more

Business Development

Enabling strategic software partnerships to increase your sales thru...

• Special co-marketing promotions
• Exclusive offers
• Incentive-based arrangements

Unique Performance Model

Your goals are ConnectPop's goals. Let ConnectPop ramp up your sales and get behind your team with:

• Flexible and mixed billing models based primarily on your sales performance, i.e. the better you do, the better we do

Get the ConnectPop EMA Advantage Tel: 250.294.2525 connect@connectpop.com

Full-Service Email Marketing

• Technology Solutions, PLUS
• Program Development
• Campaign Execution
• Metrics and Analysis
• Message and Content Creation
• Business Development
• Unique Performance Model

At ConnectPop, your success determines our success.